The SHE RECOVERS® Friends of the Foundation (SRFotF) program is a purpose-driven collective of like-hearted brands, organizations, and individuals who align with our mission to redefine recovery, end stigma, and support women in or seeking recovery. Through creative partnerships—including cause-related marketing campaigns, fundraising initiatives, and in-kind contributions—our Friends help us raise awareness and expand our impact. These collaborations are rooted in shared values and mutual benefit, showing that recovery is not only possible, but powerful—especially when we do it together.

To be considered, your organization must align with the SHE RECOVERS Foundation’s values and have a clear vision for the type of cause marketing you wish to pursue. Having a passion for women’s mental health helps too! Partners in the United States are expected to comply with the Better Business Bureau Charity Accountability Standards. In Canada, the Canada Revenue Agency (CRA) is the primary authority that provides rules and guidance for charities and their relationships with businesses, including cause marketing and brand collaborations.

Brand reputations and organizational values are driving consumer decisions more than ever before. Studies have shown consumers are more likely to choose a brand that supports a cause they resonate with. Through cause related marketing, brands can benefit from the purpose-driven missions of non-profit organizations by:

• Boosting brand trust by demonstrating social responsibility.
• Strengthening customer loyalty by supporting meaningful causes.
• Reaching new audiences through non-profit networks and campaigns.
• Improving employee morale with purpose driven initiatives.
• Increasing sales by connecting with values-driven consumers.

The only donations that are tax deductible would relate to those donations that your customers make directly to SHE RECOVERS (example: via a direct link to SHE RECOVERS at checkout on your platform).

Please consult your tax advisor for any other questions regarding tax deductibility.

As a SHE RECOVERS Friend of the Foundation, your business will be proudly featured on our website at sherecovers.org/our-friends/, complete with a direct link to your site. To maximize your visibility, we’ll spotlight your work in dedicated posts on SHE RECOVERS Facebook Page (270,000 followers) and share it within our private SHE RECOVERS Together Facebook group (12,000 members). Our collaboration places your brand in front of our deeply engaged, ever-growing community of thousands of recovery-focused individuals.